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Why dating app Hinge really wants to be deleted

Why dating app Hinge really wants to be deleted

The dating app’s first major worldwide advertising campaign sees app symbol Hingie “dying to be deleted” as young love blossoms.

With competition growing into the online sector that is dating brands from Bumble and Tinder to Grindr, Match and Happn, are fighting to get a placement that may attract singles, cut through the sound and guarantee packages global.